Pure Wild Pacific Sockeye Salmon Oil has the deepest rich red coloured flesh of any salmon species as they feed mainly on vegetarian food sources, krill and plankton which produce the powerful beneficial rich orange pigment in the antioxidant carotenoid, Astaxanthin.  This naturally occurring carotenoid is 80 times more potent than the Vitamin E in fighting free radicals. Salmon Oil mainly contains Omega-3 fatty acids and is an excellent way to boost up the HDL (High-Density Lipoprotein) in the blood. It can also help improve joint pain and arthritis symptoms and heart health by reducing inflammation and may slow the decline of co-genitive function that is commonly linked to Alzheimers.